![]() Size does(n’t) matter Zenith Chronomaster Revival Shadowįirst thing that struck me (almost literally) after opening the box, was a very… very modern size of the watch. A watch you’re about to read might just be a perfect example. ![]() A man on a mission to realize Zenith’s motto “future of innovation” – a combination of traditional watchmaking craftsmanship and very contemporary approach to design and construction. ![]() Tornare, so let me just say he is one of the nicest and most passionate CEOs in the industry. At Zenith the choice has been Julien Tornare – young, energetic, trusted man with a mission to lead Zenith into the future. Biver’s way of doing business – so to speak – is very straight forward, quite radical, precise and with skilfully selected individuals. The right path began a few years ago with Jean-Claude Biver, then had of watches at LVMH (Zenith’s owning group). Modern Zenith went through many ups and downs, almost as if one had to fall down in order to stand up stronger. Covered with dust and almost forgotten, El Primero returned with a flair and is today – still – one of the top calibers of it’s kind out there. It has been saved by a gentleman named Charles Vermot, who hid all the plans, parts and machines used to make movements in the attic of Zenith manufacture in Le Locle, thus saving it from disappearance. It was very close for the El Primero to vanish in it’s infancy, defeated by quartz crisis and mindless owners. Interestingly enough it’s not about a particular, single watch, but a movement, bearing a very pleasant name of El Primero. Phoenix who rose from the ashes thanks to the right people and lucky coincidence to become one of the great icons. If one would like to compare heroes of watchmaking history to mythological gods, Zenith deserves the title of Phoenix. ![]()
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