![]() ![]() "Adam has Shane McGuigan in the corner who says he is the best fighter he has ever trained," Shalom added. Shalom is particularly excited by the Boxxer debut of 19-year-old lightweight Azim who will be making his second outing in the professional ranks. "Yes, there is a concerted effort to invest in grassroots and the next generation, but the big fights will also happen on our platform," he says.Īmerica's unified middleweight champion Claressa Shields and Britain's WBO belt-holder Savannah Marshall are both part of the Boxxer roster, alongside men's middleweight contender Chris Eubank Jr. But while investing in young talent is an important part of Boxxer's ethos, he is also looking to showcase top-level fighters. Shalom describes the 20-year-old as "the future face of boxing" having beaten rival promoters to her signature. The signing of Olympian Caroline Dubois, who was set to make her professional debut on Saturday before pulling out through illness, demonstrates Boxxer's approach to developing the next generation. I am more relatable to these guys and that is important in this sport." Signing young talent & championing diversity Olympian Caroline Dubois is one of the most high-profile prospects to sign with Boxxer I understand what they want and how they think. "I've grown up with a lot of these younger fighters. "For a long time, boxing has been seen for the business side of things, a bit murky, and we're passionate about changing that," Shalom adds. ![]() Manchester-born Shalom linked up with Sky after the broadcaster parted ways with Matchroom in June. ![]() I've been working in boxing for the past four years and done every job within the industry." "All good things need to evolve and boxing is no different. "Boxing is a strange sport, it's been the same guys running it in both the UK and US since the 80s," he says. Matchroom Boxing's Eddie Hearn and Queensbury Promotion's Frank Warren are arguably the two leading promoters in British boxing, while Top Rank's Bob Arum, 89, has been putting on bouts since 1966.Īlthough Shalom may lack the years of experience and public profile in comparison to the well-established promoters, he believes youthfulness could play into his hands. 'The same guys have been running boxing since the 80s' Speaking to BBC Sport, Shalom looks ahead to a "fight night which has a bit of everything," discusses what makes him so relatable to the next generation of fighters and outlines his plans to evolve the sport. The card will also feature the return of super-featherweight Natasha Jonas, popular Albania-born welterweight Florian Marku and highly rated prospect Adam Azim. On Saturday night at Wembley Arena, the Boxxer journey continues with an event headlined by undefeated British cruiserweight contender Richard Riakporhe facing Nigeria's former world-title challenger Olanrewaju Durodola. ![]()
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